Many of us creators like to built things. Whether those are 3D rendered panoramas, javascript code, virtual tours or whatever type of thing you're planning to sell online. And selling online is great, as you become more location indepedent if you're a solo creator. As well as generating passive income.
This is a companion discussion topic for the original entry at https://www.360creators.com/blog/why-use-a-merchant-of-record